《特许经营理论与实务》课程建设实践教学过程设计——以特许经营推广文件制作为例

"Franchise Theory and Practice" Course Construction Practice Teaching Process Design——Taking the Production of Franchise Extension Documents as an Example

实践教学是课程教学中重要的一环,并受到越来越多的教师和学者关注。本文以《特许经营理论与实务》课程实践教学过程设计为题,以特许经营推广文件制作为例,分别从目标、内容、过程等方面进行设计,并期望对高职院校尤其是我校连锁经营与管理专业的课程教学改革有所帮助。

practical teaching is an important part of curriculum teaching,and is paid more and more attention by teachers and scholars.This article takes the course practice teaching process design as the title,taking the franchise promotion document making as an example,designs separately from the goal,the content,the process and so on.It is expected to be helpful to the course teaching reform in higher vocational colleges,especially in the specialty of chain management and management.