大众传播中的女性形象研究综述及对女性主义中国化的思考

A Review on Female Image in Mass Communication and an Inquiry into Feminism Sinicization

从传统媒介形式到以互联网为代表的新媒体时代,大众传播中的女性形象也经历着发展变化的过程。在大众传播发展的纵向维度上,女性形象总体上呈现出缺失、被动、刻板的特点,但也有突破刻板印象的趋势;在大众传播生产环节的横向维度上,女性形象仍显弱势,但女性生产者和女性受众正在寻求突破的可能。在当前中国社会环境中进行女性主义研究,应尤其注意历史背景、特殊时期政策和互联网的综合影响。

From traditional media period to new media era represented by Internet,female image in mass communication has changed simultaneously. From the vertical dimension of mass communication development,the overall characters of female image could be concluded as missing,passive,and stereotyped. From the horizontal dimension of mass communication production process,female image remained weak. Nevertheless,female producers and audiences are still seeking for the possibility of breakthrough. As the inspiration of the literature review,this study concludes that the effect of historical background,policy of special periods and the Internet should be paid special attention during the female image study in contemporary Chinese society.