免费经济带来的会计思考

Accounting Thinking of Free Economy

互联网经济带来了更多全新的营销手段,商家获利渠道也显得多样化。以消费者为唯一营利对象的做法限制了商家的发展。只有合作共赢、互惠互利,形成数量优势才是互联网商家抢占市场的致胜法宝。随着互联网经济的逐步推进,利润来源更为多样化,利润共享、信息共享是迫切的,也是必需的。互联网中频繁出现的免费概念,带来的是创新思维,更带来的是全新的市场局面。众多的新型营销手段,也给传统的会计核算带来了困惑,现针对常见免费业务实例进行分析,抛砖引玉。

The Internet economy brings more new marketing methods,and merchants'profit channels appear diversified.The practice of taking consumers as the sole object of profit limits the development of merchants.Only through win-win cooperation and mutual benefit,the formation of quantity advantage is the magic weapon for Internet merchants to seize the market.With the gradual advancement of the Internet economy,profit sources are more diversified.Profit sharing information sharing is urgent and necessary.The free concept frequently appears in the Internet,which brings about the innovative thinking and a brand new market situation.Numerous new marketing methods also bring confusion to the traditional accounting.Now,the author analyzes the practical example of free business to throw out a brick to attract a jade.