长三角地区大学生绿色消费现状及对策研究

Research on Current Situation and Countermeasures of the College Students' Green Consumption in Yangtze Delta Region

进入新时期,绿色消费是推动供给侧改革、降低环境污染和资源浪费、促进社会和经济可持续发展的有力举措。当代大学生作为绿色消费的重要参与者、践行者和推动者,对绿色消费理念的推广和普及起着举足轻重的作用。本文以长三角高校的大学生作为考察对象,通过调查问卷和访谈等形式,对其日常的消费认知、行为和消费现状进行实证分析,明确了当今大学生群体中绿色消费发展存在的障碍和问题,进行了原因分析,并提出针对性的对策和建议以大力推动绿色消费在大学生群体中的开展。

In the new era,green consumption is a powerful measure to promote supply-side reform,reduce environmental pollution and waste of resources,and promote social and economic sustainability.As important participants,practitioners and promoters of green consumption,college students play an important role in promoting and popularizing the concept of green consumption.Through the questionnaires and interviews,this article takes the college students from universities in the Yangtze River Delta as the object of investigation,conducts an empirical analysis of their daily consumption perceptions,behaviors,and consumption status,clarifies the obstacles and problems in the development of green consumption among college students,conducts a cause analysis,puts forward targeted countermeasures and suggestions to promote green consumption among college students vigorously.