少数民族传统文化的媒介呈现与品牌塑造——基于2018年广西壮族三月三期间广西新闻网新闻报道的分析

The Media Presentation and Brand Building of Minority Traditional Culture——A Case Study of the News Reports of Guangxi News Network during the Period of Double Third Day in 2018

以2018年广西壮族三月三期间广西新闻网的新闻报道为例,采用定量分析的方法,从时空分布、体裁、主题、对象、关键词等维度分析媒介呈现的特点。基于新媒体的视角,从阶段推进思路、立体渠道融通到内容及场景塑造等角度提出少数民族传统文化传播和品牌塑造的思考。

Taking the news reports of Guangxi News Network during the period of Double Third Day in 2018 as examples, this paper adopts the quantitative analysis method to analyze the characteristics of media from the dimensions of spatial and temporal distribution, genres, themes, objects and key words. From the perspective of new media, this paper also puts forward some suggestions on the communication of minority traditional culture and brand building of ethnic minorities from the aspects of stage promotion, three-dimensional channel integration, content and scene building, etc.