农村电商发展的本地生态圈模式分析——基于辽宁金社裕农的实证研究

The Eco-circle Systems Model Analysis of Rural E-commerce——Empirical Research Based on Liaoning jinseyunong

农村电商作为新农村建设的提速器,为农村的经济发展注入了新活力,国家陆续出台了一系列政策推动农村电商发展,但农村电商依然存在着农产品上行难、农村电商人才匮乏、农村配送服务差等问题。文中通过对电商企业的实证分析,提出农村电商发展应结合地区经济特点,建立可持续发展的农村电商本地生态圈系统是对农民真正负责任的农村电商模式。

Rural e-commerce is the actuator in the construction of new rural,bring new vitality into the development of rural economic. The state has also introduced a series of policies to promote the development of rural e-commerce,but rural e-commerce still exists many problems,such as agricultural products sale to city difficult,shortage of rural e-commerce talents,poor delivery of rural services and so on. This paper suggest establishing a eco-circle system of rural e-commerce according to the regional economy. It is clear that a sustainable eco-circle system is the most effective mode of rural e-commerce according to the analysis of the operation of e-commerce enterprise,which is the real responsible model of farmers.