论江苏科普旅游资源开发的基本思路与对策

On the Basic Thinking of Development of Popular Science Tourism Resources in Jiangsu Province and the Corresponding Strategies

提出江苏科普旅游资源开发的基本思路,科学合理规划,创设科普旅游新业态;开发旅游产品,制定江苏科普旅游新路线;发挥区域优势,构建江苏科普旅游品牌;加大市场营销力度,宣传江苏科普旅游品牌;注重旅游人才培养,提高江苏科普服务水平;转换管理体制,加强政府的主导与市场调控。

This paper aims to explore the basic thinking of developing popular science tourism resources in Jiangsu province.It presents some corresponding strategies,such as making a scientific and rational plan to create a new format of popular science tourism,developing popular science tourism products to work out new routes of Jiangsu popular science tourism,giving play to regional advantages to establish the brand of popular science tourism,increasing marketing intensity to publicize Jiangsu science tourism brand,paying attention to the cultivation of tourism talents to improve the service level of science popularization in Jiangsu and transforming the administrative system to strengthen the government leadership and market regulation.