论高校图书馆微信公众平台运营

On the Operation of Wechat Public Platform in University Library

通过对多家高校图书馆微信公众平台的研究,从整体情况出发,系统分析高校图书馆微信公众平台目前的运营现状,以及在运营过程中存在的一些问题,并有针对性地提出改进建议.

Based on the research on the Wechat public platform of several university libraries,this paper systematically analyzes the current operation status of some university libraries’Wechat public platform,as well as some problems in the operation process,and puts forward some suggestions for improvement.