网络意识形态供给侧结构性改革的逻辑理路及其实践路径

Supply-Side Structural Reform of Cyberspace Ideology: Theory and Practice

网络空间的全球化纵深化发展,创新了点对点的链接,突破了人类交往的疆界限制,跨越了人类活动的时空牵绊,改变了人们的生产方式、生活样式和思维定势,使得网络空间一跃成为"各类思想""各种思潮""各色主义"交流交织交锋的主阵地,成为不同意识形态输出、角力、碰撞的主战场,构成了意识形态新的生存空间。当前,网络意识形态呈现出供给主体碎片化、供给内容冗杂化以及主流意识形态供给方式单一化等供给侧结构性失衡问题,不仅严重扰散了网络空间的良序运行,而且淆乱了国家整体意识形态的安全秩序。十八大以来,以习近平为核心的党中央嫁接"供给侧结构性改革"新思路,坚持遵循德法兼治,严格规范意识形态供给主体行为;着力净化,严厉防范错误意识形态内容泛滥;做好灵活整合,科学汇纳非主流意识形态合理成分;夯实舆论阵地,大力提升主流意识形态宣传力度等顶层设计,全面深化我国网络意识形态供给侧结构性改革。

The global advancement of the Internet technology has created a new form of person-to-person connection.This has broken up the original limits in time and space on interpersonal communication and transformed our ways of production,living,and thinking.Correspondingly,cyberspace has become the battlefield overnight where different thoughts,ideas and beliefs compete for dominance.It constitutes a new sphere for ideology.At present,there are great imbalances in the supply-side of ideology:for example,the organization of suppliers is fragmented;what is supplied is redundant;and the means for supply of mainstream ideology are monotonously limited.These inadequacies not only adversely affect the operation of cyberspace but disturb the order of national ideological security.Since the 18th National Congress,the Central Committee of the CPC with Xi Jinping as the core has introduced the economic notion of supply-side structural reform into the ideological area.A comprehensively deepened supply-side structural reform of ideology involves the following aspects:the ideology suppliers should be under strict legal and ethical regulations;the harmful and dangerous ideas online should be controlled and eliminated;some sound non-mainstream ideologies should be integrated into the mainstream ideology;and the position held by the mainstream ideology in the public opinion should be consolidated through improving the top-level design of the transmission of the mainstream ideology.