健康传播视角下雾霾报道研究——以澎湃新闻为例

Research of Haze Reporting from the Perspective of Health Communication——Taking the PengPai News as an Example

社会的不断进步将人类带入新的时代,在这个时代里,健康问题日益受到重视,健康观念逐渐得以关注,随之健康传播成为当前环境下一个十分重要的议题。以澎湃新闻2016年12月至2017年11月的雾霾报道为研究对象,运用内容分析法,对媒体雾霾报道的框架进行分析,从报道时间分布、内容分布、倾向分布、框架分布上分别进行分析,最终总结出在当前环境下新闻媒体进行健康传播呈现出新的特点,媒体责任感得以重视,但媒体报道的专业性建设方面有待进一步提高。

The continuous advancement of society has brought mankind into a new era,in which health issues have received increasing attention,health concepts have gradually gained attention,and health communication has become a very important issue in the current environment.This study takes the haze report from December 2016 to November 2017 as the research object,and uses the content analysis method to analyze the framework of the media haze report,from the report time distribution,content distribution,propensity distribution and frame distribution.The analysis was carried out separately,and finally concluded that the health communication of the news media in the current environment showed new characteristics,and the sense of media responsibility was taken seriously,but the professional construction of media reports needs to be further improved.