“超级媒介”:一种全新传播关系、传播环境和传播模式的构建——以新疆“访惠聚”为视角

Super Medium: Construction of a New Communication Relationship,Communication Environment and Communication Mode——From the Perspective of Xinjiang's “Living in a Village”

新疆20多万名驻村干部,以"访惠聚"工作为载体,为新疆社会稳定和长治久安发挥了巨大作用,同时也在基层构建了一个规模巨大、影响深远的"超级媒介",其内涵是:成功构建了一种全新的亲密无间、水乳交融的传播关系,营造了一种全新的传播正能量、追求新生活的传播环境,创造了一种全新的以人为本、抵达人心的传播方式。这种以人为核心的"超级媒介",凸显了媒介进化在技术化、数据化、智能化之外的"人性化趋势",预示着一场以"超人际传播"为特征的传播方式革命即将到来。

With the work of“visiting and gathering together”as the carrier,more than 200,000 village cadres in Xinjiang have played a great role in social stability and long-term stability in Xinjiang.At the same time,they have also built a“super medium”of huge scale and far-reaching influence at the grass-roots level.Its connotation is that it has successfully constructed a new kind of close and smooth communication relationship,created a brand new communication positive energy,pursued a new life communication environment,and created a new people-oriented communication environment.A form of communication reaches the heart.This kind of“super media”with human as its core highlights the“humanized trend”of media evolution beyond technology,data and intelligence,which indicates that a revolution in communication mode characterized by“super interpersonal communication”is coming.