市场对电影碎片化审美的影响

The Influence of Market to Fractal Aesthetics in Film

电影的碎片化审美,在数字技术作用下日益凸显,来源于市场力量的影响尤其深刻。市场化要求电影制作兼顾受众的类型和照顾受众的心灵碎片,并以年轻化观众的审美趣味为主导,电影合拍和发行跨界的市场运作,市场意识与国家意识的融合,电影的泛化,以及市场催发技术和技术影响电影叙事,都是市场影响电影碎片化审美的具体表现。电影碎片化审美既解放了大众的创造性,给市场注入活力,又削弱了电影的艺术性。

The fragmentation of film aestheticism is increasingly prominent under the role of digital technology,and is thoroughly influenced by market forces.Film’s marketization requires it to take into account the types of audiences and the mind fragments of the audience,and to take the aesthetic tastes of the younger audience as the dominant factor,therefore it displays features as co-operation and separated distribution,the fusion of market and national consciousness,the generalization of the film and the market-driven technology and its influence on film narration.These are the concrete manifestations of market impact on film fragmentation.Film fragmentation not only liberates the creativity of the masses,injects vitality into the market,but also weakens the artistry of the film.