新时代高校宣传思想工作创新研究

Innovative Research on Propaganda and Ideological Work in Colleges and Universities in the New Era

本文分析了新时代背景下高校宣传思想工作面临的主要挑战,阐述了新媒体环境复杂化、大学生群体多元化及社会价值多元化对高校宣传思想工作带来的影响,并提出了新时代创新高校宣传思想工作的主要路径,旨在通过创新工作思路、工作内容、工作机制及工作形式,促进高校宣传思想工作的有序开展,加强高校意识形态工作建设。

This paper analyzes the main challenges faced by the propaganda and ideological work in colleges and universities in the new era,expounds the influence of the complication of new media environment,the diversification of college students and the diversification of social value on the propaganda and ideological work in colleges and universities,and puts forward the main path of innovating propaganda and ideological work in colleges and universities in the new era,aiming to promote the orderly implementation of propaganda and ideological work in colleges and universities and strengthen the construction of the ideological work in colleges and universities through innovative the thinking,content,mechanism and form of the work.