碎片化传播视域下习近平新时代中国特色社会主义思想的宣传教育研究

On the Publicity and Education of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era from the Perspective of Fragmentation

信息传播的碎片化和人类社会发展的趋势相一致,是人类走向自由全面发展的外在体现和内在要求。新媒体时代的碎片化传播是对原有传播秩序、传播规范、传播话语的解构乃至颠覆,是一次信息传播的革命。只有深刻把握碎片化传播的必然趋势和内在机理,才能牢牢掌握信息传播的领导权、主动权、话语权。习近平新时代中国特色社会主义思想的碎片化传播应以信息融合为前提、以贴近群众为重点、以互动交流为关键,要着力营造碎片化传播的有利环境、加强优质内容的生产制作、运用大数据智能精准推送、优化新媒体平台的设计开发。

The fragmentation of information dissemination is consistent with the trend of human social development.It is the external manifestation and internal requirement of human beings towards free and all-round development.The fragmentation of the new media era is a revolution in information dissemination for the deconstruction and subversion of the original communication order,communication norms,and communication discourse.Only by profoundly grasping the inevitable trend and internal mechanism of fragmented communication can we firmly grasp the leadership,initiative and discourse power of information dissemination.The fragmentation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era should be based on information fusion,focusing on the masses and interacting with each other as the key.It is necessary to focus on creating an favorable environment for fragmented dissemination,enhancing the production and using of high-quality content,pushing accurately with large data,designing and developing the new media platforms.