旅游演艺业对旅游产业成长的响应过程与影响机制——以张家界“魅力湘西”为例

Response Process and Influence Mechanism of Performing Enterprises to the Growth of Tourism Industry:A Case Study of Zhangjiajie′s "Charming Xiangxi"

界定旅游演艺响应强度的概念,构建旅游演艺响应系数模型,探讨旅游演艺响应强度的影响机制。以"魅力湘西"为例,阐述其对张家界旅游产业成长响应的总体及阶段性演变特征,利用Eviews6.0从静态与动态两方面分析其影响机制,结果发现:1)旅游演艺响应强度整体呈上升趋势,从阶段性演变特征看,响应强度呈先下降后上升又下降的走势。2)从单一因素分析,经济发展水平、旅游资源丰度、资源集聚性与整合性、旅游投资强度、市场需求与经济利益驱动是旅游演艺响应强度的关键因素,均与旅游演艺响应强度呈正相关,其相关系数分别为0.754、0.808、0.798、0.662、0.721。3)从多因素综合分析,经济发展水平、旅游资源丰度、资源集聚性与整合性、市场需求与经济利益驱动与旅游演艺响应强度呈正相关,而旅游投资强度与旅游演艺响应强度呈负相关,其影响程度依次为:旅游资源丰度>旅游投资强度>经济发展水平>资源集聚性与整合性>市场需求与经济利益驱动。

This paper defined the concept of tourism performance response intensity,constructed the model of tourism performance response coefficient,and then discussed the influence mechanism of tourism performance response intensity.Taking "Charming Xiangxi" as an example,the overall and phased evolution characteristics of tourism performance response to Zhangjiajie tourism industry growth were expounded,and the impact of tourism performance factors was discussed from static and dynamic aspects based on Eviews6.0.The results show as follows.1)The tourism performance response coefficient of Zhangjiajie is increasing as a whole,and shows stage evolutionary characteristics of "down-up-down" trend.2)From the view of static state,the economic development level,the abundance of tourism resources,the agglomeration of scenic areas,the intensity of tourism investment and the economic benefit are the key factors of the tourism performance response intensity,which are positively correlated with the tourism performance response coefficient,and the correlation coefficients are 0.754,0.808,0.798,0.662,0.721,respectively.3)From the view of dynamic change,GDP per capita,abundance index of tourism resource,highway mileage,tourism income are positively correlated with tourism performance response coefficient,while the fixed asset investment is negatively correlated with tourism performance response coefficient.