现代性视域下古镇旅游场中的怀旧旅游体验研究——以安仁古镇为例

A Research on Nostalgic Experience in Ancient Town Tourism Field From the Perspective of Modernity:A Case Study of the Ancient Town Anren

当前,怀旧旅游已然成为一个不容忽视的研究主题。本文以四川安仁古镇为研究地,以58篇游记为研究文本,采用质的研究方法讨论怀旧、现代性和古镇旅游场的关系,并剖析古镇旅游场中触发旅游者怀旧情感形成的媒介是什么,以及旅游者获得怎样的体验等问题。本文指出:现代性是造成现代怀旧的重要因素,传统古镇给现代的旅游者提供了一个可资回忆、思恋怀想的诗意栖居地;古镇中的场景、人物、物件和事件所构建的个人怀旧源和集体怀旧源能够触发旅游者的回忆,从而引发其怀旧旅游体验;对于怀旧旅游者而言,他们不仅在古镇里能够暂时性地获得日常生活逆转的、具有补偿性质的反结构式体验,还能感受到反思性的体验、精神层面上的"重返家园"体验以及身份认同建构的体验。

Nostalgic tourism has become a research subject which shouldn’t be ignored nowadays.However,there are few research findings in this field,especially in terms of nostalgic tourism experience.This study takes Anren ancient town in Sichuan Province as the study case,and 58 travel notes written by Anren ancient town tourists as the research text.By qualitative research method,it discusses the relationship among nostalgia,modernity and ancient town tourism field by applying the qualitative research method,and explored into such questions as what are the media that trigger tourists’ nostalgic feelings in ancient town tourism field,and what kind of experience they get.The article pointed out:modernity is an important factor of modern nostalgia,and traditional towns provide modern travelers with a poetic habitat where they could have nostalgic feelings;the personal and collective nostalgia sources generated by scenes,characters,objects and events in ancient towns may trigger visitors’ recollections;nostalgic tourists,for their part,can acquire not only temporary antistructural experience different from their daily lives and thus could be compensatory,but also reflective experience,and the experience of spiritually "returning home ",as well as individual identity construction.