大数据时代社会科学普及面临的机遇、困境及对策

Opportunities,Challenges,and Strategies of the Popularization of Social Science in the Era of Big Data

社会科学普及作为科学普及的重要组成部分,要结合时代特征和社会发展趋势实现有序推进。大数据在载体平台、数据资源、受众范围、实际效果等方面为社会科学普及带来了新机遇,也带来了许多严峻的挑战。面对机遇和挑战,社会科学普及人员必须掌握大数据的研发与应用技术,推动社会科学普及的数字化转型,实现大数据与社会科学普及的深度融合和无缝对接,增强社会科学普及的时代感和实效性,确保人民群众在大数据时代拥有更多的文化获得感和幸福感。

As an important part of science popularization,the popularization of social science must realize an orderly advance,with combination of the characteristics of the times and the trend of social development.Big data has given birth to a new environment for the popularization of social science,and brought about strategic opportunities for the popularization of social science on the platform of carries,data resource,audience scope and practical effects.However,it has faced many severe challenges.Embedding big data in the process of the popularization of social science that will promote the reform and innovation of the subject,thinking,method,data and mechanism,promote the popularization of social science into data transformation,enhance the sense and effectiveness of popularization of social science,and ensure the people have more sense of cultural acquisition and happiness in data era.