“双创”背景下高校大学生创业的SWOT分析及对策研究

SWOT analysis and measures research of students' in the university starting up business under the background of “double creation”

"大众创业、万众创新"背景下,目前大学生创业风尚十分流行,其中高校大学生已经成为创新创业的主要群体,然而实践表明大学生创业成功率偏低。文章对"双创"背景下高校大学生创业进行SWOT分析,并从政府、社会、高校及个人4个方面提出对策与建议,以助力艺术类大学生成功创业。

Under the background of "mass entrepreneurship and innovation", the entrepreneurship trend of college students is very popular at present, among which college students have become the main group for innovation and entrepreneurship. However, practice shows that the success rate of entrepreneurship of college students is relatively low. SWOT analysis of starting up business of students in colleges or universities under the background of "double creation" is analyzed in this paper, and puts forward measures and suggestions from the four aspects of the government, society, universities and individuals, so as to facilitate the successful entrepreneurship of art students.