符号、消费与遗产建构:乡村振兴战略下海昏侯国遗址旅游业态发展探究

Symbol,Consumption and Heritage Construction: on the Development of Tourism Around the State's Site of Haihun Marquis Form the Perspective of the Rural Revitalization Strategy

海昏侯国遗址作为近年来国内的重大考古发现之一,不仅文物价值突出,在文化经济迅猛发展的今天,其旅游价值也逐步凸显。在乡村振兴战略大刀阔斧推进的当下,注重海昏文化符号提炼,顺应、引导其符号消费,积极发展遗产旅游,成为当地产业振兴的重要发展路径和努力方向。因此,围绕遗址景区,注重当地旅游资源整合,积极拓展"遗产+旅游""遗产+农业""遗产+民俗""遗产+体育""遗产+民宿"等延伸旅游业态,在深度把握其内涵、价值及目标的基础上,大力推进当地产业振兴,以切实提升人们的生活水平。

The State’s Site of Haihun Marquis,which has been one of the major archaeological discoveries in recent years,is outstanding not only in its value of cultural relics,but also in its tourism value,which has also gradually highlighted with the rapid development of cultural economy.At present,the rural revitalization strategy has been greatly promoted,we should focus on refining Haihun cultural symbols,following and guiding its symbol consumption,and speeding up the development of heritage tourism,which has become an important development path and striving direction for local industry-revitalization.Accordingly,we should focus on the site scenic spots,paying attention to the integration of local tourism resources,expanding the tourism forms actively,such as“Heritage+Tourism”,“Heritage+Agriculture”,“Heritage+Folklore”,“Heritage+Sports”,“Heritage+Home stay”,ect.,and give great impetus to local industry-revitalization on the basis of in-depth understanding of its connotation,value and goal,so as to improve people’s living standards effectively.