我国智能健身房商业模式分析研究与启示意义

Analysis and Research of the Intelligent Gym Business Model And Implications in China

从O2O平台模式、扁平化管理模式、扩张模式和盈利模式4个方面,对我国智能健身房的商业模式进行分析研究。研究认为,O2O平台模式是智能健身房商业模式实现的关键所在,扁平化管理模式是智能健身房商业模式运行的基本保障,连锁加融资的扩张模式是智能健身房商业模式推广的主要手段,低成本高回报的盈利模式是智能健身房商业模式健康发展的重要推力。此外,智能健身房商业模式作为活跃于健身市场的新兴力量,其在健身市场快速崛起的同时,也为整个健身市场的发展带来了诸多启示意义。关于启示意义具体表现在3个方面:1)以"智能化+短期卡"的组合方式,打破了健身行业发展的困局; 2)以问题倒逼的发展方式,推动了传统健身房的改革; 3)以满足健身刚需人群为主的发展思路,实现了健身消费的升级。

From O2O platform model,flat management model,expansion model and profit model,to analyze the business model of intelligent gym.In our research studies suggest that O2O platform model is the key to the gym business model intelligent,flat management mode is the basic guarantee of intelligent gym business mode,the expansion of the chain and financing mode is a major means of intelligent business model to promote the gym,low cost and high return profit model is the important force to the healthy development of the intelligent gym business model.In addition,the intelligent gym business model as active in the fitness market emerging force,the rapid rise in the fitness market at the same time,also has brought many Revelations for the development of the fitness market.About the implications embodied in three aspects:1)in the combination of"intelligent+short-term card"way,break the dilemma of fitness industry development;2)problem reversed transmission way of development,promoting traditional gym reform;3)in order to meet the fitness just need people give priority to the development of ideas,to achieve fitness consumption upgrading.