摘要
国内外对数字阅读推广的必要性与意义、概念、组成要素及过程、模式、管理等进行了研究,初步形成一定的体系,但缺乏系统深入的理论研究,缺乏对推广对象、推广内容等方面实践的调研,缺乏对数字阅读推广活动的及时跟踪,研究方法以活动经验总结、简单的定性分析为主,实证研究不多。在此基础上,探讨未来研究趋势,为进一步开展数字阅读推广研究提供参考。
From two perspectives of theoretical research and practical research,this paper summarizes the research achievements of digital reading promotion at home and abroad.The result shows that the academia have studied the necessity,significance,concept,elements,process,model and management of digital reading promotion,initially formed a certain theoretical system,and have introduced and analyzed the development of digital reading promotion at home and abroad.However,there is lack of systematic and indepth theoretical research,lack of investigating the practice of promotion object,promotion information and other aspects,lack of timely tracking of the development of digital reading promotion at home and abroad.The research methods are mainly based on activity experience and simple qualitative analysis,but few empirical studies.On this basis,the future research trends are discussed in order to provide reference for further research on digital reading promotion.
作者
茆意宏
马坤坤
Mao Yihong;Ma Kunkun
出处
《大学图书馆学报》
CSSCI
北大核心
2019年第1期55-66,共12页
Journal of Academic Libraries
基金
国家社会科学基金一般项目"基于内容营销的深度数字阅读推广研究"(编号:16BTQ002)的研究成果之一
关键词
阅读推广
数字阅读
数字图书馆
营销
推广
Reading Promotion
Digital Reading
Digital Library
Marketing
Promotion