国内外关于数字阅读推广的研究现状与趋势

Status and Trends of Research on Digital Reading Promotion at Home and Abroad

国内外对数字阅读推广的必要性与意义、概念、组成要素及过程、模式、管理等进行了研究,初步形成一定的体系,但缺乏系统深入的理论研究,缺乏对推广对象、推广内容等方面实践的调研,缺乏对数字阅读推广活动的及时跟踪,研究方法以活动经验总结、简单的定性分析为主,实证研究不多。在此基础上,探讨未来研究趋势,为进一步开展数字阅读推广研究提供参考。

From two perspectives of theoretical research and practical research,this paper summarizes the research achievements of digital reading promotion at home and abroad.The result shows that the academia have studied the necessity,significance,concept,elements,process,model and management of digital reading promotion,initially formed a certain theoretical system,and have introduced and analyzed the development of digital reading promotion at home and abroad.However,there is lack of systematic and indepth theoretical research,lack of investigating the practice of promotion object,promotion information and other aspects,lack of timely tracking of the development of digital reading promotion at home and abroad.The research methods are mainly based on activity experience and simple qualitative analysis,but few empirical studies.On this basis,the future research trends are discussed in order to provide reference for further research on digital reading promotion.