徐州黄河故道流域文化旅游标识打造与推广

Creation and promotion of cultural tourism signs in the old Yellow River Valley of Xuzhou

城市旅游的迅速发展导致了地域文化旅游标识在城市景点中的应用.黄河故道是徐州境内重要的干流之一,承载着徐州的历史变迁,对徐州市的生态环境、自然景观和文化传承等方面有着不可估量的作用.针对徐州市黄河故道流域文化旅游标识打造的重要意义,开展了徐州市黄河故道流域文化旅游标识的形象基础性研究,初步构建了徐州市黄河故道流域文化旅游标识的体验系统构建,并提出徐州市黄河故道流域文化旅游的推广对策.

The rapid development of urban tourism has led to the application of regional cultural tourism signs in urban scenic spots.The old course of the Yellow River is one of the important mainstreams in Xuzhou.It bears the historical changes of Xuzhou and plays an immeasurable role in the ecological environment,natural landscape and cultural heritage of Xuzhou.Aiming at the significance of building cultural tourism signs in the old Yellow River Valley of Xuzhou city,this paper conducts a basic research on the image of cultural tourism signs in the old Yellow River Valley of Xuzhou city,preliminarily constructs the experience system of cultural tourism signs in the old Yellow River Valley of Xuzhou city,and puts forward the promotion countermeasures of cultural tourism in the old Yellow River Valley of Xuzhou city.