全域旅游视角下扬州智慧旅游发展方向及路径研究

The Development Direction and Path of Intelligent Tourism in Yangzhou Viewed from the Global Tourism

智慧旅游既是智慧城市的基本组成,也是互联网+旅游的产物。在全域旅游的背景下,智慧旅游对区域旅游的整体化具有良好的推动作用。根据全域旅游的建设标准,梳理扬州智慧旅游的现状,发现扬州智慧旅游的建设既有成就,也存在一些不足。推广智慧旅游是扬州智慧旅游建设的新方向与新路径,建设兼顾民生、企业、游客的大数据平台,利用智慧旅游平台深度整合旅游资源,建设智慧旅游标准化信息平台,加快数据的旅游市场应用。

Intelligent tourism is not only the basic component of smart city, but also the product of Internet + tourism. In the context of global tourism, intelligent tourism has a good driving effect on the integration of regional tourism. Based on the construction standard of global tourism, this paper analyses the current situation of smart tourism in Yangzhou and finds that there are both achievements and deficiencies in the construction of intelligent tourism in Yangzhou. Besides, the paper presents the new directions and new paths for the construction of intelligent tourism in Yangzhou, such as building a big data platform giving consideration to people’s livelihood, enterprises and tourists, making use of smart tourism platform to deeply integrate tourism resources, constructing a standardized information platform for smart tourism, speeding up the application of data in the tourism market and promoting intelligent tourism.