交互设计中网络品牌动态视觉设计研究

Dynamic Visual Design of Network Brand in Interactive Design

目的通过研究交互设计网络品牌动态视觉设计,解析视觉设计3个层次,在提取设计特质基础上构建动态视觉认知模型,分析对网络品牌动态视觉设计的启示。方法以文献资料法为基础,通过动态视觉3个层次对比分析差异性,采用类比归纳法得到动态视觉认知模型,以案例法进行论证。结论解析视觉层次关系并构建交互设计动态视觉认知模型,提出交互设计应关注的要点——互动媒体切屏视觉变化要考虑视后影响,以及从单一界面纯视觉至多界面动态视觉为复杂多变的物理过程,其中后者中需显著关注的点有3个:单一界面处理应关注物象视觉符号的显著性,界面内容元素应有社会认知广泛性,视觉动态设计要符合物体变化运动规律。

The work aims to analyze the three levels of visual design,construct a dynamic visual cognitive model based on the extraction of design characteristics,and analyze the inspiration for the dynamic visual design of network brand,through the study on the network brand’s dynamic visual design of interactive design.Based on the literature method,the differences were compared and analyzed through three levels of dynamic vision,and the dynamic visual cognitive model was obtained by analogy induction and demonstrated by case method.The relationship between visual levels is analyzed and the dynamic visual cognitive model of interactive design is constructed to put forward the key points of interactive design to be concerned:the visual change of interactive media screen cutting should consider the post-visual influence and the multi-interface dynamic vision from a single interface pure vision is a complex and changeable physical process,among which there are three points that need to be paid attention to in the latter one:the significance of the visual symbols of the object should be paid attention to in the single interface processing,the content elements of the interface should have extensive social cognition,and the visual dynamic design should conform to the laws of object change and movement.