新媒介语境下的城市公共空间导视系统设计

Sign System Design in Urban Public Space in the Context of New Media

目的研究新媒介技术在城市公共空间导视系统设计中的规律。方法通过新旧传播媒介的分析与对比研究,推导出新媒介语境下城市公共空间导视系统的基本特征、核心要素及设计规律,并进一步用案例验证。结论新媒介语境下的城市公共空间导视系统设计是数字信息化发展的必然趋势,交互性体验模式与创新性信息传达为城市品牌形象注入了新的生命力。

The work aims to study the rules of new media technology in the sign system design of the urban public space.Through analysis and comparison of old and new media,the basic characteristics,core elements and design rules of sign systems in urban public space in the context of new media were derived and further verified with cases.The sign system design in urban public space in the context of new media is the inevitable development trend of digital information.Interactive experience mode and innovative information communication bring new vitality for the city brand image.