体验视角下南京老地名的O2O产品设计研究

O2O Product Design of the Old Place Name of Nanjing from the Perspective of Experience

目的研究体验视角下南京老地名O2O模式的产品设计流程和方法,为移动互联网时代的非物质文化遗产创新型产品开发提供设计思路。方法针对南京老地名、O2O模式、体验设计分别进行解构分析,以体验设计要素为突破口,从显性要素与隐性要素的维度提出了体验视角下南京老地名的O2O产品设计方法和流程,并以著名老地名夫子庙为例进行设计实践,验证该方法的有效性。结论分析南京老地名的O2O产品,得出相关设计理念,并以体验设计要素的关联构建南京老地名O2O产品设计系统,为互联网时代的文创产品设计实践提供参考。

The work aims to study the product design process and method of old place names in Nanjing under O2O mode from the perspective of experience,for the purpose of providing design ideas for the innovative product development of the intangible cultural heritage in the era of mobile Internet.Nanjing's old place names,O2O mode and experience design were respectively deconstructed and analyzed.With experience design elements as the breakthrough point,the O2O product design method and process of Nanjing’s old place names from the perspective of experience were put forward based on the dominant and recessive factors.With famous old place name Confucius Temple as an example,the design practice was carried out to verify the effectiveness of the proposed method.The O2O products of Nanjing's old place names are analyzed to obtain the relevant design concepts,and the O2O product design system of Nanjing's old place names was built based on the correlation between experience design elements,so as to provide reference for the design practice of cultural and creative products in the Internet era.