SLOC情境下的生态农业服务设计策略

Service Design Strategy for the Ecological Agriculture in SLOC Mode

目的探究社会创新设计理论SLOC情境对生态农业服务的指导意义以及在SLOC情境指导下的生态农业服务设计的具体策略。方法通过阐述和利用SLOC情境的具体指导内涵,对不同的生态农业服务案例的经营形式、服务内容、服务模式进行梳理归纳和分析,总结出SLOC情境对生态农业服务的指导意义,并结合生态农业案例的分析结果,提出相应的服务设计策略。结论依据SLOC情境对生态农业服务的指导意义和生态农业案例的分析结果,提出了打造灵活多样的服务模式、挖掘本地的资源和条件、建立共同的社群与文化、构建立体的互动网络和服务系统这4个服务设计策略,为生态农业服务的提供者改善和提升自身服务体验指出了方向与路径,也为今后相关生态农业服务设计领域的研究提供了参考思路。

The work aims to explore the guiding significance of the social innovation design theory SLOC mode for the ecological agriculture service and the specific strategy of service design in the ecological agriculture under the guidance of the SLOC mode.The specific guiding connotation of the SLOC mode was expatiated and utilized to induce and analyze the managerial form,service content and service mode of different ecological agriculture service cases,so as to summarize the guiding significance of the SLOC mode for the ecological agriculture service.The corresponding service design strategies were put forward in combination with the analysis result of ecological agriculture cases.According to the guiding significance of the SLOC mode for the ecological agriculture service and the analysis result of ecological agriculture cases,4 service design strategies about creating flexible and diverse service mode,excavating local resource and condition,building common community and culture,constructing three-dimensional interaction network and service system are proposed.They point out the direction and path of improving and promoting the service experience for the ecological agriculture service providers,and provide reference for the future research on ecological agriculture service design.