基于心象理论的旅游文化产品设计

Design of Tourism Cultural Products Based on Mental Image Theory

目的致力于开发、设计能够产生"心象共鸣"的旅游文化产品,使消费者使用旅游文化产品时能达到"共鸣式"的体验。方法基于认知心理学心象,将心象思维过程划分为5个步骤,分别是"知象"、"取象"、"立象"、"审象"、"拟象",其中知象和取象实为信息获取,立象和审象为信息加工,拟象则为信息转换。基于心象理论的产品创新设计,是将鲜明生动的遗觉表象变为可采用的设计素材,通过引发人脑中的记忆表象,抽象概括出笼统的心象特征,最后合理把握心象特征并将其分解、综合、移植到新的对象上的设计方法和指导思路。结论心象有助于激发人们的情感反应,基于心象理论设计的旅游文化产品能唤起人们对于旅游地的情感记忆,拓展了旅游文化产品设计与心象理论结合的理论空间。

The work aims to focus on the development and design of tourism cultural products that can produce"mental image resonance",so that consumers can achieve"resonance-type"experience when using tourism cultural products.Based on the mental image of cognitive psychology,the progress of mental image thinking was divided into five steps,which were"understanding of image","collection of image","storage and decision of image","examination and analysis of image"and"confirmation of image".Understanding and collection of image were ways to acquire information.Storage,decision,examination and analysis of image were to process information.Confirmation of image was to transform information.The innovative product designs based on mental image theory were supposed to transform active eidetic imagery into available design material,trigger memory image of human brain,summarize abstract features of mental images,and finally understand the features of mental image and decompose,integrate and migrate them to the design methods and guide thinking of new objects.The mental images are able to stimulate people's emotional responses.The tourism cultural product designed based on mental image theory can refresh people's emotional memories of sightseeing places and expand the theoretical space combined with designs of tourism cultural product and mental image theory.