“海丝”背景下福建民间美术的活态传播

Research on Living Communication of Fujian Folk Arts under Maritime Silk Road Strategy

"21世纪海上丝绸之路"为福建民间美术的发展带来了新的机遇,提供了有利条件,但"博物馆式"和借助传统媒体的传播方式难以使福建民间美术得以有效传播。为充分发挥福建民间美术的影响力,相关部门应以人为主体,充分利用数字化技术和优势资源,通过创新数字平台和传播方式,构建稳定的数字文化生态环境,拓展传播广度,挖掘传播深度,打造全方位、多层次、互动式、情境化的传播体系,实现福建民间美术的活态传播。

The 21st Century Maritime Silk Road has brought new opportunities and developed favorable conditions for the development of Fujian folk art,but the museum-style promotion and dissemination with traditional media are not effective tools to spread Fujian folk art with.In order to give full play to the influence of Fujian folk art,authorities concerned should focus on the public as the main drive for dissemination,and make full use of digital technology and superior resources to build a stable digital cultural ecological environment through innovative digital platforms and communication with extended communication range and depth so thatan all-round interactive and contextualized communication system at varied levels is created for the best living communication of Fujian folk art.