文成县森林康养产业发展潜力分析与对策研究

Potential Analysis and Countermeasure Research of Forest Healthy Care Industry Development in WenCheng County

森林康养产业是以健康管理为基础,融合了林业、健康服务业和旅游业发展的新业态,是中国大健康产业的重要组成。本文从文成县森林康养产业发展潜力、存在的主要问题进行分析,对文成县如何更好的发展森林康养产业提出以下建议:加强科学研究,做好示范推广;加大宣传力度,提升品牌知名度;加强校企合作,培养森林康养技术人才;打造康养品牌产品,延伸康养产业链建设。文中对文成县打造森林康养产业过程中产生问题进行的总结和探讨,为文成县森林康养产业未来的发展及产业的合理规划提供决策参考。

Forest health industry is based on health management,which integrates forestry,health service industry and tourism development.It is an important component of China’s major health industry.This paper analyzed the development potential of forest health care industry in Wencheng County and the main problems existing in this area,and made the following suggestions on how to develop forest health care industry better in Wencheng County:Strengthen scientific research to give a good demonstration;Strengthen the publicity efforts to enhance brand awareness;Strengthen cooperation between schools and enterprises to cultivate forest health and technical talents;Build health care brand products to extend health care industry chain construction.These conclusion and discussion formed from the construction of forest health care industry in wencheng County provided reference and rational planning for the future development of this industry.