面向越南市场广西企业品牌成长的影响因素研究

The Influence Factors of Brand Growth of Guangxi Enterprises in Vietnam Market

运用eviews软件,多元线性回归模型进行实证分析,针对广西企业自身的实际情况,对广西企业在越南市场品牌成长的影响因素进行探究。通过实证分析结果,找出广西企业在越南市场应如何实施品牌成长战略与发展路径,为广西企业在越南市场提升核心竞争力和市场份额,奠定良好的基础,并进一步给出合理的建议和措施,为广西其他企业在越南市场的品牌成长提供参考,也为其他沿边和边疆民族地区面向越南市场的企业品牌成长,提供借鉴、丰富品牌理论。

This paper uses views software and multivariate linear regression model to conduct empirical analysis.Based on the actual situation of Guangxi enterprises,this paper explores the influence factors of Guangxi enterprises'brand growth in the Vietnam market.Through empirical analysis,we will find out how Guangxi enterprises should implement brand growth strategies and development paths in the Vietnamese market,laying a solid foundation for Guangxi enterprises to increase their core competitiveness and market share in the Vietnam market,and further provide reasonable suggestions and measures.To provide reference,direction,and increase confidence for other companies in Guangxi to grow their brands in the Vietnam market,as well as to provide reference and enrich brand theory for the growth of other brands along the frontier and border areas in Vietnam.