“互联网+”背景下鲜活农产品流通渠道模式优化研究

The Optimization of Circulation Channel Mode of Fresh Agricultural Products under the Background of“Internet Plus”

研究"互联网+鲜活农产品流通"渠道模式有利于推动农产品行业的提质增效,推动农业产业的供给侧改革。在系统评析传统鲜活农产品流通渠道模式的基础上,揭示出"互联网+鲜活农产品流通"的基本思想是用互联网思维和技术审视与设计鲜活农产品流通的各个环节,解决传统鲜活农产品流通渠道模式存在的问题,提高流通效率。基于此,在"互联网+"背景下优化鲜活农产品流通渠道模式,一方面应对传统的鲜活农产品流通渠道模式进行互联网化设计,以构建鲜活农产品流通综合信息平台;另一方面构建基于互联网思维和技术的、以企业为核心的流通渠道模式设计。

Studying channel mode of "the circulation of fresh agricultural products in the context of Internet Plus" is conducive to promoting the quality and efficiency of agricultural product industry,and promoting the supply side reform of agricultural industry.On the basis of a systematic evaluation and analysis of the traditional circulation channel mode of fresh agricultural products,this paper reveals that the essence of "the circulation of fresh agricultural products in the context of Internet Plus" is to review and design each node and link of fresh agricultural product circulation with internet thinking and technology so as to solve the problems in the traditional circulation mode of fresh agricultural products and improve circulation efficiency.On account of such essence,the optimization of circulation channel mode of fresh agricultural products under the background of "Internet Plus" should mainly focus on two aspects:on one hand,internet design should be carried out on the traditional circulation channel mode of fresh agricultural products,and establish a comprehensive information platform for fresh agricultural products circulation;on the other hand,circulation channel mode framework with enterprise as its core should be designed based on internet thinking and technology.