“互联网+”环境下安徽省传统外向型企业跨境电商发展环境及对策研究

Study on the Development Environment and Countermeasures of Anhui Traditional Foreign-Oriented Enterprises Entering Cross-border E-Commerce in the “Internet+ ” Environment

安徽省的传统外贸企业要想实现持续盈利和发展,必须在跨境电商行业中寻找新的出路。跨境电商具有小批量、碎片化、高频次的特点,交易流程较传统外贸更加简便,交易成本降低,具有巨大发展潜力。在国家和地方政府的大力支持下,近年来安徽省跨境电商得到了大力发展。皖企要想分得跨境电商一杯羹,需要转变思想观念,树立品牌化战略。

In order to achieve sustained profitability and development,traditional foreign trade companies in Anhui must find a new way in the cross-border e-commerce industry.With the characteristics of small quantities,fragmentation and high frequency,the cross-border e-commerce has great potential for development because the transaction process is more convenient than traditional foreign trade and transaction costs are reduced.Supported by the national and local governments,the cross-border e-commerce in Anhui has developed vigorously in recent years.Enterprises in Anhui must change their thinking and establish a brand strategy so as to obtain a share of this industry.