从市场和消费者角度寻找产品设计空位探析

Searching for Product Design Vacancies from the Perspective of Market and Consumers

从消费者行为细分、产品品类细分、产品空位和情感纽带的推动以及差异化产品和品牌特点等角度,探讨寻找产品设计空位的方法和步骤,提出工业化产品在自身设计和拓展方向需考虑的问题。

From the perspectives of consumers behavior segmentation,product categories segmentation,product vacancies and promotion of emotional ties,as well as the characteristics of differentiated products and brands,this paper explores the methods and steps to find product design vacancies,and puts forward some issues to be considered in the direction of industrial products design and development.