大数据时代网络理论认同:特征、测度与对策

Theoretical Identification of Network in the Big Data Era:Characteristics,Measurements and Countermeasures

大数据时代,亿万网民的网络理论认同差异全面呈现,影响理论认同的因素深度交融,个性化的理论认同更加复杂,理论认同分化与重构速度加快,网络媒介对理论认同的支撑作用日益突显。大数据呈现的关注度、大数据测算的覆盖度、大数据跟踪的热议度、大数据描述的认知度和大数据彰显的自信度是大数据时代网络理论认同的主要测度。构建网络综合治理体系、坚持走网络群众路线、优化搜索引擎与大数据库链接路径、健全网上网下理论联动机制、构建"互联网+政务+两微一端"理论传播矩阵是增强大数据时代网络理论认同的战略对策。培养大数据时代网络理论认同是新时代牢牢掌握意识形态工作领导权、管理权和话语权的战略选择,运用大数据技术培养网络理论认同是增强新时代理论自信的战略支撑。

In the big data era,hundreds of millions of internet users have fully demonstrated the differences of theoretical identification of network,the factors influencing theoretical identification are deeply intermingled,the individualized theoretical identification is more complicated,the theoretical differentiation and reconstruction speed is accelerating,and the network media plays an increasingly prominent role in supporting theoretical identification.Attention presented by big data,coverage calculated by big data,hotspot tracked by big data,cognition described by big data and self-confidence demonstrated by big data are the main measurements of theoretical identification of network in the big data era.Constructing a network integrated governance system,adhering to the route of internet mass,optimizing the links between search engines and large databases,improving the theoretical linkage mechanism of online and off-line networks and constructing the"Internet+government affairs+Two-Minute and One-End"theoretical communication matrix are the main strategies to promote the theoretical identification of network in the big data era.It is a strategic choice to firmly grasp the leadership,management and discourse power of ideological work in the new era and the strategic support to enhance the theoretical self-confidence in the new era by using big data technology to cultivate theoretical identification of network.