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跨境电商驱动传统零售商业模式转型研究 被引量:6

Research on Commercial Transformation of Traditional Retail Enterprises Driven by Cross-border E-commerce
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摘要 跨境电商的迅猛发展给传统零售业带来难得的转型机遇。跨境电商促进用户消费结构升级,冲击企业原有运营模式,提出新的资源和能力要求,改变企业盈利模式,从而驱动传统零售企业商业逻辑的转变。传统零售企业可以通过扩展式、强化式或全新式路径实现不同程度的商业模式创新。企业应该根据自身跨境电商资源和能力的情况,选择合适的商业模式创新路径和跨境电商发展模式。当企业跨境电商资源或能力得到提升后,可以迁移到新的创新路径和发展模式上。 The rapid development of cross-border e-commerce brings rare opportunities for traditional retail industry.It can promote consumption upgrading,change the existing operation mode,put forward new requirements concerning resources and capacity,improve profit model,and thus drive traditional retailers to change their business logic.Traditional retailers can in different degrees innovate their business model with paths of extension,intensification or bran-new paths.Enterprises should choose appropriate paths of innovating business model and of developing crossborder e-commerce according to their own resources and ability.And when their cross-border e-commerce resource and capacity are enhanced they can turn to new paths.
作者 许慧珍 XU Hui-zhen(Institute for Guangdong-Taiwan Business Cooperation,Shantou University,Shantou Guangdong 515063;Department of Economics and Management,Shantou Polytechnic,Shantou Guangdong 515078)
出处 《汕头大学学报(人文社会科学版)》 2018年第11期63-69,95,96,共9页 Journal of Shantou University(Humanities and Social Sciences Edition)
基金 汕头大学粤台企业合作研究院项目"‘互联网+’战略下粤台跨境电商发展路径与合作对策研究" 汕头职业技术学院科研课题"‘一带一路’战略下汕头中小企业跨境电商发展模式研究"(SZK2018Y07)
关键词 商业模式创新 创新路径 传统零售 跨境电商 business model innovation innovation path traditional retailer cross-border e-commerce
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