基于问卷调查的“95后”青年短视频消费情况探析

Analysis of Short Video Consumption of Post-95 Youth based on Questionnaire Survey

随着"互联网+"的发展,在近些年短视频行业的发展中,呈现出一种爆发式趋势,其占据市场的存量增速远高于长视频存量。短视频以其内容多元化、样式丰富化迅速吸引公众眼球,并为大众提供了一种具有想象力的新兴玩法的视频娱乐方式。当前,短视频用户市场所需,大多体现在"90后",表明短视频以其特有的形式满足了当前青年的心理需求,与"90后"的行为特征完全适配。但发展至今,针对年轻人使用短视频的相关研究十分匮乏。因此,针对年轻人使用短视频消费的情况开展研究,进行了实际调查,挖掘出具有价值的问题点,从而对产生的问题提出合理的建议,以期引导其形成理性化的消费使用观念。

With the development of Internet+in recent years,the development of short video industry has shown an explosive trend,and its stock market growth rate is much higher than that of long video stock.Short video attracts the public’s attention rapidly because of its diversified content and rich style,and provides an imaginative new way of video entertainment for the public,which meets the needs of some markets.At present,the demand of short video user market is mostly embodied in the post-90 speriod,and also reflects the negative impact on society from some situations.It is worth rational analysis and discussion.Some studies show that short video meets the psychological needs of the current youth in its unique form,and fully adapts to the behavioral characteristics of the post-90 speriod.However,up to now,the research on the use of short videos by young people is very scarce,and further research and analysis can not be carried out.Therefore,this paper carries out a research on the use of short video consumption by young people,carries out a practical investigation,and excavates valuable problems,so as to put forward reasonable suggestions on the problems arising,in order to guide them to form rational consumption concept.