建国初期邮票中国家形象符号化传播——以《伟大的祖国》系列中敦煌邮票为例

The Symbol Propagation of National Image in Stamps in Early Period of New China:A Case Study of Dunhuang Stamps in series of Great Motherland

邮票作为方寸"国家形象名片",在设计中蕴含历史传统和优秀文明成果,映射一个国家政治、经济、文化等多方面的生活面貌和社会状况,是传播国家形象的重要载体之一。通过文献研究和图像研究的方法,对建国初期50年代的敦煌邮票特3和特6进行政治符号解析,大众传播系统和艺术系统探究。作为一种政治理念形象化的符号传播系统,邮票与国家政治、经济等社会环境密不可分。敦煌邮票的选题、制作、发行体现了建国初期的"人民""民族"的政治理念,映射出了建国初期的国家形象。

As a small“national image card”,the stamp connoted a country’s history,tradition and excellent civilization fruit.It is the reflection of the national politics,economy,culture and social state and one of the tools to propagate the national image.By literature and image study,this paper has interpreted the political symbols in the Dunhuang Special Stamp Series 3 and 6 which were issued in the 1950s.The topic selection,making and issue showed the political concept of“people”and“nation”,which was a reflection of the national image in the early years of new China.