《反不正当竞争法》对未注册商标的保护

Protection of Unregistered Trademarks by Anti-unfair Competition Law

目前,市场中的竞争手段多种多样,而未注册商标的使用也日益成为市场主体竞争的手段。针对越来越多的未注册商标之不正当竞争行为,我国《反不正当竞争法》对其保护力度还远远不够。因此,需要通过完善《反不正当竞争法》来加强对未注册商标的不正当侵权行为的法律规制,从立法源头设置兜底性的一般条款,扩大对未注册商标的保护范围,完善相应的法律责任体系,提高相关法律术语的明确性,以实现维护公平竞争的市场秩序的立法宗旨。

At present,there are various means of competition in the market,and the use of unregistered trademarks has increasingly become a means of competition for the main body of the market.In view of more and more unfair competition of unregistered trademarks,the protection of China’s Anti-unfair Competition Law is far from enough.Therefore,it is necessary to strengthen the legal regulation of unfair infringement of unregistered trademarks by improving the Anti-unfair Competition Law,to set up general clauses from the legislative source,to expand the scope of protection of unregistered trademarks,to improve the corresponding legal liability system,and to improve the clarity of relevant legal terms,in order to realize the legislative aim of maintaining fair competition in the market order.