全民阅读背景下阅读推广存在的问题及对策——以高校图书馆为例

Problems and Solutions of Reading Promotion under the Background of National Reading:Taking the Library of Colleges and Universities as an Example

全民阅读背景下,高校图书馆在培育读者的阅读意识、阅读能力、阅读伦理方面具有重要价值和作用,但是,高校图书馆阅读推广中,对阅读推广内涵的理解存在偏差、对阅读者的阅读行为规律特点把握不准、在营造阅读文化氛围上做得不够、阅读推广的有效评价方法和标准尚未建立。因此,高校图书馆必须健全阅读推广的基础模式、创新阅读推广的内容、完善阅读推广的保障机制。

Under the background of national reading,university libraries play an important role in cultivating readers’reading consciousness,reading ability and reading ethics.However,in the process of reading promotion in university libraries,there are deviations in understanding the connotation of reading promotion,inaccurate grasp of the characteristics of readers’reading behavior,and inaccurate construction of reading.The cultural atmosphere is not enough,and the effective evaluation methods and standards of reading promotion have not yet been established.Therefore,university libraries must improve the basic mode of reading promotion,innovate the content of reading promotion,and improve the guarantee mechanism of reading promotion.