手工鞋靴高级定制的现状与前景

The Status and Prospect of 'High-end' Handcrafted Shoes

在飞速发展的物联网时代,随着人们生活质量的不断提高,消费和审美观念也在不断发生变化,传统的鞋类销售模式与时下人们对鞋品的购买需求大相径庭,从某种程度上讲,高级定制已经演变为一种服务业。因此,高级定制的个性化服务将是未来鞋品行业流行的必然趋势,拥有广阔的市场前景。面对国外已有数百年发展历史的高级定制市场,我们又该如何应对?笔者认为,这既是对国内传统制鞋行业的挑战又是前所未有的机遇,既要学习国外高级定制的先进经验,又要结合国内现状加以应对挑战,重视工艺研究,尽早树立起独特的自有品牌风格。

In the era of rapid development of Internet of Things, with the continuous improvement of people's living quality, people’s consumption and aesthetic concepts are also constantly changing. Nowadays people's demand for high -end shoes is already far beyond the traditional sales model of shoe industry. To some extent, high -end customization has evolved into a service industry. The personalized service of high -end customization will be the inevitable trend of the shoe industry in the future and has a broad market prospect. Therefore, the personalized service of advanced customization will be the inevitable trend of the shoe industry in the future, with broad market prospects. The author thinks that this is a double-edged sword with both challenge and opportunity for traditional domestic shoe industry. We should learn from the advanced experience of foreign high-end customization and combine the domestic current situation, focus on technological research in an effort to established our own brand with unique style as soon as possible.