我国体育与娱乐融合发展研究

Research on the Integration of Sports and Entertainment in China

近年来,我国已经逐渐进入大休闲时代,居民的休闲娱乐需求不断增长,体育的娱乐属性和功能被不断地确证和挖掘。体育与娱乐融合作为新兴大消费领域的重要发力点,市场的(泛)娱乐生态在世界范围内业已形成,体育被纳入泛娱乐生态的重要环节,且在国民经济发展中发挥着重要的作用。通过系统分析推进体育与娱乐融合发展的价值逻辑、背景与形势、领域与内容,提出了体育与娱乐融合发展的路径。研究认为:推进体育与娱乐融合发展要增强体育要素的娱乐功能,扶持体育娱乐重点业态发展,打造体育娱乐发展平台,防止体育过度娱乐化倾向等。

In recent years,China has gradually entered the era of big leisure,the demand for leisure and entertainment of residents has been increasing,and the entertainment attributes and functions of sports have been continuously confirmed and excavated.Sports and entertainment integration is an important force in the emerging large consumer field.The(pan)entertainment ecology of the market has been formed in the world.Sports has been included in the important part of the pan-entertainment ecology and plays an important role in the development of the national economy..Through the system analysis to promote the value logic,background and situation,field and content of the development of sports and entertainment integration,the path of the integration of sports and entertainment is proposed.The study believes that promoting the development of sports and entertainment integration should enhance the entertainment function of sports elements,support the development of sports and entertainment key industries,create a platform for sports entertainment development,and prevent the excessive entertainment tendency of sports.