基于双边界二分式CVM的福州国家森林公园游憩价值评价

Evaluation of Recreational Value of Fuzhou National Forest Park Based on Double-Boundary Dichotomy CVM

采用双边界二分式条件价值评估法对福州国家森林公园游憩价值进行评价,调查结果表明:福州国家森林公园2017年的人均游憩价值为77.44元。在1%的显著性水平下,投标值、满意度和收入水平对游客的支付意愿具有显著影响,且农村游客相对于城市游客的支付意愿较低;在5%的显著性水平下,女性游客相对于男性游客的支付意愿更大。公园应完善公园服务质量和旅游设施,合理注入差别的旅游特色产品,丰富森林公园游憩内容,提高游客对公园满意度和农村游客对森林旅游的需求。

The double-boundary dichotomous conditional value assessment method is used to evaluate the recreation value of Fuzhou National Forest Park. The results show that the per capita recreation value of Fuzhou National Forest Park in 2017 is 77.44 yuan. At the 1% level of significance, bid values, satisfaction, and income levels have a significant impact on the willingness of visitors to pay, and rural tourists are less willing to pay relative to urban visitors;Then at 5% significance level, female tourists are more willing to pay than male tourists.. Parks should improve the quality of park services and tourism facilities, rationally inject different tourism products, enrich the content of forest park recreation, and increase the satisfaction of tourists with parks and rural tourists.