图书馆信息服务的营销策略研究

Research on Marketing Strategy of Library Information Service

文章从五个方面分析图书馆信息服务营销的因素,提出相应的营销策略,并抽象出图书馆信息服务营销的理论模型,在此基础上,进一步提出应用模型,以利于发挥图书馆信息服务的营销效能。

With the advent of the era of massive information,the marketing of library information services has received more and more attention.The paper makes an analysis of library information service from five aspects,marketing main body,marketing team,marketing products,marketing evaluation,and marketing mechanism,puts forward the corresponding marketing strategy,and constructs the theoretical model of library information service marketing.Based on this analysis,the paper proposes an application model to make full use of the marketing effectiveness of library information services.