基于社会网络分析法的我国社交媒体热点主题研究

Research on Hot Topics of Social Media in China Based on Social Network Analysis

文章以CNKI中图书情报与数字图书馆学科内发表于CSSCI期刊的关于社交媒体的高水平论文为样本,运用社会网络分析方法和可视化技术,通过对社交媒体相关论文的关键词进行中心性分析和凝聚子群分析,梳理了社交媒体研究领域相关文献,发现社交媒体相关学术研究的热点研究方向有:社交媒体文献综述、社交媒体信息服务研究、社交媒体用户信息行为研究、社交媒体的应用研究等。

Based on the high-level papers on social media published in CSSCI journals in CNKI library information and digital library disciplines,this paper uses social network analysis method and visualization technology to analyze the keywords of relevant papers on social media through centrality analysis and cohesive subgroup analysis,reviews the relevant literature in the field of social media research,and finds out the relevant academic research on social media.Hot research directions include:social media literature review,social media information service research,social media user information behavior research,and social media application research.