互联网平台经济治理中的竞争政策

Competition Policy in the Economic Governance of Internet Platform

随着信息技术的高速发展,互联网平台经济模式已成为极具代表性的国民经济发展模式。平台经济以其特有的内生力量和运营逻辑,在优化经济运转组织形态的基础上激活闲置社会资源、加强供给侧与需求侧互动、激发经济个体的创新力和创造力,在优化经济结构、促进市场配置资源等方面有其特有的长处,但随之引发的平台内部管理不善导致消费者损失、平台之间通过技术等手段恶意竞争影响市场秩序等新形态的问题也不容小视。在平台治理过程中,发挥竞争政策的基础性作用,转变监管思路和治理方式,避免政府的过度干预限制市场竞争,是进一步发挥平台经济对社会经济整体的正向作用的重要保障。

With the rapid development of information technology,the Internet platform economic model has become areoresentative model of national economic development.With its unique endogenous power and operational logic,the Internet platform economic activates idle social resources,strengthens the supply-side and demand-side interactions,stimulates the innovation and creativity of economic individuals on the basis of optimizing the economic operation organizational form,and has its unique advantages in optimizing economic structure and promoting market allocation of resources.However,the subsequent problems caused by poor internal management of the platform leading to consumer losses,and malicious competition between platforms influences market order through technologies and other means can not be underestimated.In the process of platform governance,giving play to the basic role of competition policy,changing the supervision thinking and governance methods,and avoiding excessive government intervention to restrict market competition are important guarantees for further exerting the positive role of the platform economy on the whole of social economy.