基于移动电子商务的绿色农产品营销策略分析

Marketing Strategy of Green Agricultural Products Based on Mobile E-commerce

移动通信和互联网结合而产生的移动电子商务开启了电子商务发展的新时代,不仅满足了人们随时随地购物的需求,而且也给传统产业带来了巨大的挑战和难得的机遇。绿色农产品产业因其自身的特点和营销环境的局限,在流通中遇到不少阻力。因此,开展与移动电子商务的跨界合作,结合O2O模式实现精准营销,满足人们的个性化体验需求,才能使其在未来的市场竞争中赢得一席之地。

Mobile e-commerce combined by mobile communications and the internet has launched a new era in e-commerce,which not only has meted the demand of people shopping at any time and place,but also has brought enormous challenge and the good opportunity to the traditional industry.Green agricultural products industry encounter a lot of resistance for its own characteristics and Limitations of marketing environment.To win a place in the future market competition,it is to be done that carrying out cross-border cooperation with mobile e-commerce O2O model to achieve precision marketing and to meet the people's personalized needs.