以自主品牌建设助推经济高质量发展的现实困境与策略

加强自主品牌建设可通过促进经济增长方式转变、促进国内消费和促进经济结构优化而助推我国经济高质量发展。我国自主品牌建设目前还存在驰名世界的自主品牌相对较少,经济实力与品牌实力不对等;出口贸易仍以贴牌为主,"制造大国,品牌小国"的地位尚未得到根本改变;自主品牌价值和科技含量偏低、国际竞争力和影响力较弱;企业资源相对欠缺和核心能力不强;自主品牌的发展环境亟待优化等困境与障碍。新时代下我国自主品牌建设要牢固树立品牌的质量、创新、文化意识,充分发挥市场的决定性作用、企业的主体作用、政府的推动作用以及社会各阶层的积极作用,建设"品牌强国",助推我国经济高质量发展。

Strengthening the construction of independent brands can promote the high-quality development of domestic economy by promoting the transformation of economic growth mode, promoting domestic consumption and promoting economic structure optimization. There are still have difficulties and obstacles, such as relatively few independent brands in the world and the economic strength is not equal to the brand strength; the export trade is still based on OEM and the status of "a big manufacturing but small brand country" has not been fundamentally changed; the value and technology content is low, and the international competitiveness and influence are weak; the enterprise resources are relatively lacking and the core competence is not strong; and the development environment of independent brands needs to be optimized. Under the new era, the construction of independent brands should firmly establish the brand’s quality, innovation and cultural awareness,give full play to the decisive role of the market, the main role of the enterprise, the government’s promotion role and the positive role of all social sectors to build a "brand power", in order to push the high quality development of our economy.