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营销工具创新应用对企业营销环境的改善和促进作用研究

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摘要 随着我国进入全面进行网络时代,人们的生活方式和消费方式都发生了巨大的转变,其中一个最突出的特征就是由传统的商场购物变为网上购物,这一变化对企业的营销、销售等提出了新的要求。在这个背景下,如何利用新型营销工具有效改善企业的营销环境、提高企业的市场占有率,最终促进企业的健康发展,已经成为一个非常重要的课题,本文就这一课题进行简单分析。
作者 杨俐
出处 《知识经济》 2019年第2期100-100,102,共2页 Knowledge Economy
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