个体慈善捐赠行为的代际效应——中国慈善捐赠本土研究的新探索

Intergenerational Effects on Individual Charitable Donation: An Innovative Study on Charitable Donation in China

家庭作为中国社会的基本单位,是个人慈善行为发生的微观基础。本研究从中国特有的社会结构、传统文化及慈善环境出发,从纵向的家庭关系角度讨论了当前中国社会个体慈善捐赠行为的代际效应。研究发现,家庭成员的慈善捐赠行为存在代际效应,这种代际效应包括向下的代际传递和向上的代际反哺,且反哺的效应比传承的效应强。进一步研究发现,该差异在子辈为80后、90后的家庭中尤为明显。本文的研究结论反映了具有中国特色的代际关系以及家庭之于慈善激励的核心位置,凸显了发展根植于中国本土的慈善捐赠理论的必要性和紧迫性。

Family,as the basic unit of Chinese society,is the micro foundation of individuals charitable behavior.Based on the unique social structure,traditional culture and philanthropy history of China,this paper examines the intergenerational effects on individuals charitable donation in China.The study reveals the mutual influence between children s charitable donation and the parent s charitable donation through downward intergenerational transmission and upward intergenerational reverse.The effect of reverse was stronger than that of inheritance,especially among families with children born in the 1980s and 1990s.This reflects the“family-oriented”culture of Chinese society,and also highlights the necessity and urgency of developing a theory of charitable donation rooted in the Chinese experiences.